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Hello, I'm Joanne

A third Year media student with a passion for storytelling through visuals.

From branded content to food videos, I’ve worked across various roles — as a camera operator, editor, and director — bringing ideas to life with thoughtful framing and purposeful edits. I enjoy crafting content that connects with people, whether it's through a dynamic recipe video or an emotional profile story.

I’m constantly learning, always curious, and driven by the belief that the best stories are the ones that make you feel something.

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Recent Articles

Google Drive •

Lunar's Episode 2

Episode 2 follows Lunar’s journey as a volunteer at AOL, showing how empathy can create meaningful connections. Through her experiences, she met and understood ex-offenders firsthand, gaining insight into their challenges and breaking common misconceptions. This episode offered a fresh perspective from someone outside the system, which made directing and editing a unique experience. It also highlights how AOL provides opportunities and support not just for ex-offenders, but for volunteers like Lunar to learn, grow, and contribute to the community
Google Drive •

Lunar's Episode 1

Lunar’s story highlights how empathy can go a long way. Through volunteering at AOL, she had the chance to meet and understand ex-offenders, gaining insight into their experiences and challenging common misconceptions. Her perspective offered a fresh and unique lens for the episode, which made directing and editing it a different but rewarding experience, showing how someone outside the system can connect deeply with the realities of reintegration.
Google Drive •

Lezan's Episode 2

Episode 2 focuses on Lezan’s journey, offering insight into his past experiences and the lessons he has taken from them. Through his honest and clear reflections, the episode presents a grounded perspective on drug-related struggles while humanising the realities behind them. It also highlights the role Architects of Life (AOL) played in providing guidance, opportunities, and support at a pivotal point in his life, contributing to his growth and shaping who he is today. By connecting his personal journey with AOL’s mission, the episode aims to remain relatable while raising awareness and encouraging greater understanding.
Google Drive •

Lezan's Episode 1

Lezan is the second ex-offender profile we had the opportunity to film with. His clarity in sharing and explaining his experiences with drugs offered the crew a new perspective. Hearing directly from someone with lived experience and seeing the issue from his point of view was both refreshing and insightful. It helped shape the episode in a way that draws from his past experiences to remain relatable to the audience, while also raising awareness.
Google Drive •

JG's Episode 2

Episode 2 continues the conversation by shifting focus toward the realities of reintegration after release. Through lived experiences and honest reflections, the episode explores the challenges ex-offenders face as they rebuild trust, find stability, and redefine their place in society. By highlighting moments of resilience and growth, this episode reinforces the idea that reintegration is a process shaped not only by personal determination, but also by understanding, support, and opportunity from the community.
Google Drive •

JG's Episode 1

JG is one of the ex-offenders we interviewed, and his story deeply touched the team. We made it a point to bring his story to light, highlighting that it is never too late for second chances and that with a genuine willingness to change, there is always a way forward. This connection to the project allowed us to convey the client’s vision more naturally, particularly in addressing reintegration and challenging the false perceptions surrounding ex-offenders.

SUMMARY

Working on all six episodes of the series was an eye-opening experience that allowed me to explore different perspectives and storytelling approaches. From profiling ex-offenders like JG and Lezan, to capturing the fresh insights of volunteers like Lunar, each episode presented unique challenges and learning opportunities. I gained hands-on experience in directing, editing, and shaping narratives in a way that remained authentic to the subjects while communicating the client’s vision. Collaborating closely with the team and adapting to evolving briefs, tight timelines, and unexpected changes strengthened my leadership, communication, and problem-solving skills. Beyond the technical aspects, the project deepened my understanding of social issues, empathy, and the power of storytelling in creating awareness and challenging stereotypes.

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